Alibag's Land Prices Surge: A Look at Kohli and Anushka's Impact

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PropTech Pulse Editorial

22nd January 2026

3 Min Read

Expansive landscape of Alibag with rising land prices

Alibag's Rising Popularity

In recent years, Alibag has transformed from a serene coastal town into a bustling real estate hotspot. Famous personalities, such as cricket superstar Virat Kohli and Bollywood actress Anushka Sharma, are among those who have invested in this scenic locale, further emphasizing its allure.

Over the last decade, land prices in Alibag have skyrocketed, tripling in value as more buyers flock to the area. According to real estate experts, the surge can be attributed to several factors:

  • Proximity to Mumbai
  • Developing infrastructure
  • Increased lifestyle amenities
  • Investment from celebrities

This uptrend in property prices reflects a growing trend of urban dwellers seeking peaceful retreat destinations while still being connected to the metropolis.

The Celebrity Factor

The presence of high-profile individuals like Kohli and Anushka has undeniably fueled interest in Alibag. Their investments not only serve as a financial endeavor but also as a lifestyle choice that signals to others the desirability of the area. With luxury villas and sprawling estates, they have set a benchmark for what is achievable in this picturesque region.

As these trends continue, real estate forecasts suggest that the market will remain robust, making now an excellent time for potential buyers looking to invest in Alibag.

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