Reloy’s Remarkable Rise: Proptech Powerhouse Fuels Real Estate Growth

A Year of Unprecedented Growth

In a testament to the transformative power of technology in real estate, HDFC Capital-backed proptech startup Reloy has announced a staggering 60% revenue growth, reaching ₹28.5 crore in FY25. This remarkable leap from ₹17.8 crore in the previous year underscores the company’s ability to capitalize on surging demand for housing and the increasing importance of referral sales in the sector.

Empowering Builders and Homeowners

Founded in 2015, Reloy has carved a niche as a leader in real estate loyalty and referral solutions. Its B2B2C platform empowers builders to manage both customers and brokers with greater efficiency, while also enhancing the homeowner experience. By seamlessly integrating technology into every stage of the homebuying journey, Reloy is redefining how developers and buyers interact.

Cracking the Code on Referral Sales

“We managed to grow 50% in our core referral sales business,” says Reloy Founder and CEO Akhil Saraf. “We’ve cracked the code on referral sales and are replicating this success across all our clients.” Today, Reloy works with nearly every leading real estate developer across India’s major states, helping them generate substantial sales through trusted referrals and streamlined processes.

A Holistic Approach to Homeownership

Reloy’s tech solutions extend far beyond simple referrals. The platform streamlines the post-purchase journey for homeowners, offering benefits and rewards for home interiors, finance, document management, construction tracking, and payments. By creating a marketplace for ancillary home needs, Reloy ensures that every homeowner’s experience is smooth, rewarding, and connected.

Investor Confidence and Market Momentum

With ₹13 crore raised from investors—including a 10% stake held by HDFC Capital—Reloy stands as a beacon of innovation in the proptech space. The company’s success is mirrored by the broader sector: proptech firms have attracted $4.6 billion in investments between 2010–11 and 2023–24, growing at a 40% CAGR. According to CREDAI and EY, the proptech market is poised to explode to $600 billion by 2047, driven by the relentless integration of technology in real estate.

Setting the Stage for the Future

Reloy’s journey is emblematic of a new era in real estate—one where technology, customer experience, and smart partnerships converge. As the company continues to innovate and expand, it is not just shaping its own destiny but also setting new benchmarks for the entire industry.