<h2>A Towering Vision Takes Shape</h2>
<p>On the prestigious Gold Mile Road in Kokapet, a new icon is rising to grace Hyderabad’s skyline. SAS Crown, poised to become South India’s tallest residential tower at 236 meters, is a testament to visionary ambition and architectural brilliance. Spearheaded by Dr. GV Rao, SAS Infra’s latest masterpiece—aptly titled ‘The Jewel of Hyderabad’—promises to redefine elite urban living for generations to come.</p>
<h2>Unmatched Opulence, Unparalleled Design</h2>
<p>SAS Crown offers an exclusive collection of ultra-luxurious 4BHK residences, with only one expansive apartment per floor across its 60 soaring stories. Each residence spans between 6,565 and 8,881 sq. ft., embodying a perfect fusion of grandeur and contemporary design. Every detail has been meticulously crafted to cater to the discerning tastes of Hyderabad’s most elite homeowners.</p>
<h2>A Landmark of Connectivity and Convenience</h2>
<p>Strategically located with direct access to four exits on the Outer Ring Road (ORR), SAS Crown ensures seamless connectivity to every corner of the city. This exceptional location, combined with the tower’s proximity to Hyderabad’s finest amenities and business hubs, positions it as the ultimate address for those who demand both luxury and convenience.</p>
<h2>A Legacy of Excellence</h2>
<p>As construction nears completion, SAS Crown stands as a symbol of Hyderabad’s rapid transformation into a global metropolis. The project is not just a building—it is a landmark that will shape the city’s identity and set new benchmarks for luxury living in South India. With its blend of opulence, innovation, and connectivity, SAS Crown is destined to become the crown jewel of Hyderabad’s real estate landscape.</p>

A Towering Vision Takes Shape On the prestigious Gold Mile Road in Kokapet a new icon is rising to grace Hyderabads skyline SAS Crown poised to become South Indias tallest residential tower at 236 meters is a testament to visionary ambition and architectural brilliance Spearheaded by Dr GV Rao SAS Infras latest masterpiece aptly titled The Jewel of Hyderabad promises to redefine elite urban living for generations to come Unmatched Opulence Unparalleled Design SAS Crown offers an exclusive collection of ultraluxurious 4BHK residences with only one expansive apartment per floor across its 60 soaring stories Each residence spans between 6565 and 8881 sq ft embodying a perfect fusion of grandeur and contemporary design Every detail has been meticulously crafted to cater to the discerning tastes of Hyderabads most elite homeowners A Landmark of Connectivity and Convenience Strategically located with direct access to four exits on the Outer Ring Road ORR SAS Crown ensures seamless connectivity to every corner of the city This exceptional location combined with the towers proximity to Hyderabads finest amenities and business hubs positions it as the ultimate address for those who demand both luxury and convenience A Legacy of Excellence As construction nears completion SAS Crown stands as a symbol of Hyderabads rapid transformation into a global metropolis The project is not just a building it is a landmark that will shape the citys identity and set new benchmarks for luxury living in South India With its blend of opulence innovation and connectivity SAS Crown is destined to become the crown jewel of Hyderabads real estate landscape

SAS Crown, South India’s tallest residential tower, redefines luxury living on Hyderabad’s Gold Mile Road.

The Jewel of Hyderabad: SAS Crown Sets a New Standard in Luxury

<h2>A New Era of Opportunity for Homebuyers</h2>
<p>Mumbai’s real estate market, long known for its dynamism and competitive spirit, is undergoing a remarkable transformation. As unsold inventory rises and sales moderate, developers are rolling out the red carpet for homebuyers with innovative pricing strategies. The latest trend gripping the city? The elimination of floor-rise premiums—a move that is reshaping the landscape of high-rise living and empowering buyers with unprecedented choice and value.</p>
<h2>Breaking Down Traditional Barriers</h2>
<p>Gone are the days when higher floors automatically meant higher prices. Today, Mumbai’s developers—including leading Grade A names—are waiving floor-rise charges, offering uniform pricing across all levels. This bold shift is a direct response to the mounting pressure of oversupply and the need to stand out in a crowded market. “We experimented with ‘No Floor Rise’ offers in Chembur and Borivali, and saw a 25% boost in sales within a month,” shares Parthh K Mehta, CMD of Paradigm Realty. “It’s a win-win for both developers and homebuyers.”</p>
<h2>Flexible Payment Plans: The Gift That Keeps Giving</h2>
<p>The ‘No Floor Rise’ strategy is just the latest in a series of buyer-friendly innovations. Earlier, developers like Rustomjee Group, Hiranandani Group, Raymond Realty, Arkade Developers, and Kalpataru introduced ‘Buy Now, Pay Later’ schemes, allowing buyers to move in after paying just 10–20% upfront, with the balance spread over time. These flexible plans, popular between 2015 and 2019, continue to resonate with buyers seeking affordability and convenience.</p>
<h2>Why the Sudden Shift?</h2>
<p>The answer lies in the sheer intensity of competition. With new projects launching regularly and inventory at record highs, developers are pulling out all the stops to attract fence-sitters. “For our Thane project, the ‘No Floor Rise’ campaign significantly boosted sales while helping us maintain overall pricing,” says Anuj Goradia, Director of Dosti Realty. “Such offers inject vibrancy into the sales cycle and help projects gain visibility.”</p>
<h2>A Tale of Two Cities: Mumbai vs. Delhi-NCR</h2>
<p>While Mumbai’s developers embrace uniform pricing, their counterparts in Delhi-NCR continue to charge Preferential Location Charges (PLC) for upper-floor units. Buyers in the National Capital Region often pay a premium for higher storeys, especially those offering scenic views. This contrast highlights the unique pressures and opportunities shaping Mumbai’s real estate narrative.</p>
<h2>The Bigger Picture: A Market in Flux</h2>
<p>Despite robust demand, Mumbai’s real estate market remains highly competitive. Developers are constantly innovating, offering time-bound deals and strategic promotions to keep buyers engaged. Consultants note that even Grade B developers, who once relied on floor-rise premiums to boost revenues, are now adopting more buyer-friendly pricing models to stay relevant.</p>
<h2>A Vision for the Future</h2>
<p>As Mumbai’s skyline continues to evolve, so too do the strategies of its developers. The move toward ‘No Floor Rise’ and flexible payment plans reflects a broader commitment to customer-centricity and market responsiveness. For homebuyers, this is a golden opportunity to secure their dream home at a price that truly reflects the value of modern, high-rise living.</p>

A New Era of Opportunity for Homebuyers Mumbais real estate market long known for its dynamism and competitive spirit is undergoing a remarkable transformation As unsold inventory rises and sales moderate developers are rolling out the red carpet for homebuyers with innovative pricing strategies The latest trend gripping the city The elimination of floorrise premiumsa move that is reshaping the landscape of highrise living and empowering buyers with unprecedented choice and value Breaking Down Traditional Barriers Gone are the days when higher floors automatically meant higher prices Todays Mumbais developersincluding leading Grade A namesare waiving floorrise charges offering uniform pricing across all levels This bold shift is a direct response to the mounting pressure of oversupply and the need to stand out in a crowded market We experimented with No Floor Rise offers in Chembur and Borivali and saw a 25 boost in sales within a month shares Parthh K Mehta CMD of Paradigm Realty Its a winwin for both developers and homebuyers Flexible Payment Plans The Gift That Keeps Giving The No Floor Rise strategy is just the latest in a series of buyerfriendly innovations Earlier developers like Rustomjee Group Hiranandani Group Raymond Realty Arkade Developers and Kalpataru introduced Buy Now Pay Later schemes allowing buyers to move in after paying just 1020 upfront with the balance spread over time These flexible plans popular between 2015 and 2019 continue to resonate with buyers seeking affordability and convenience Why the Sudden Shift The answer lies in the sheer intensity of competition With new projects launching regularly and inventory at record highs developers are pulling out all the stops to attract fencesitters For our Thane project the No Floor Rise campaign significantly boosted sales while helping us maintain overall pricing says Anuj Goradia Director of Dosti Realty Such offers inject vibrancy into the sales cycle and help projects gain visibility A Tale of Two Cities Mumbai vs DelhiNCR While Mumbais developers embrace uniform pricing their counterparts in DelhiNCR continue to charge Preferential Location Charges PLC for upperfloor units Buyers in the National Capital Region often pay a premium for higher storeys especially those offering scenic views This contrast highlights the unique pressures and opportunities shaping Mumbais real estate narrative The Bigger Picture A Market in Flux Despite robust demand Mumbais real estate market remains highly competitive Developers are constantly innovating offering timebound deals and strategic promotions to keep buyers engaged Consultants note that even Grade B developers who once relied on floorrise premiums to boost revenues are now adopting more buyerfriendly pricing models to stay relevant A Vision for the Future As Mumbais skyline continues to evolve so too do the strategies of its developers The move toward No Floor Rise and flexible payment plans reflects a broader commitment to customercentricity and market responsiveness For homebuyers this is a golden opportunity to secure their dream home at a price that truly reflects the value of modern highrise living

Mumbai developers waive floor-rise premiums, offering uniform pricing to attract buyers amid rising unsold inventory.

Mumbai’s Real Estate Renaissance: Developers Embrace Buyer-Centric Strategies

<h2>A New Milestone in Flexible Workspace</h2>
<p>Brigade Group’s innovative flexible workspace arm, BuzzWorks, has marked a significant milestone with the signing of a 24,000 sq ft office space lease at Auro Orbit, nestled within Hyderabad’s vibrant IT corridor of HITEC City. This strategic deal with Infor India Private Limited underscores BuzzWorks’ ambition to redefine the modern workplace, blending cutting-edge technology with sustainability and comfort.</p>
<h2>Redefining the Urban Workspace Experience</h2>
<p>Situated on the 18th floor, Auro Orbit is a marvel of modern design, inspired by the Urban Forest theme. The facility offers panoramic city views, state-of-the-art amenities, and a thoughtfully curated environment that fosters creativity and collaboration. With 416 desks, meeting rooms, and collaborative spaces, BuzzWorks is setting a new standard for managed workspaces in Hyderabad’s thriving business district.</p>
<h2>Reflecting Broader Market Trends</h2>
<p>Siddharth Verma, General Manager at BuzzWorks, highlights the broader implications of this deal: “Hyderabad witnessed 12.5 million sq ft of Grade A leasing in 2024, a 56% year-on-year increase, driven by IT and Global Capability Centres. Flexible workspaces accounted for 14% of this, reflecting a growing shift from fixed assets to experience-driven, office-as-a-service models.” This trend is reshaping the commercial real estate landscape, with BuzzWorks at the forefront of innovation.</p>
<h2>Strategic Growth and Vision</h2>
<p>Launched in 2019, BuzzWorks has rapidly expanded across major South Indian cities, including Bengaluru, Chennai, Kochi, and Trivandrum. The brand now operates 8,000 seats and plans to double this number in the next year, with an ambitious target of 1 lakh seats by 2030. The recent Hyderabad lease is a key step in BuzzWorks’ strategy to scale its managed workspace portfolio to 1 million sq ft by FY2026.</p>
<h2>A Future Built on Flexibility and Innovation</h2>
<p>Nirupa Shankar, Joint Managing Director of Brigade Enterprises Limited, remarked, “We see growing demand for flexible workspaces, and BuzzWorks has been well-received. Our goal is to reach 1 lakh seats by the end of this decade.” As businesses increasingly prioritize agility, collaboration, and cost-efficiency, BuzzWorks is setting new standards for workspace solutions in India’s dynamic real estate landscape.</p>

A New Milestone in Flexible Workspace Brigade Groups innovative flexible workspace arm BuzzWorks has marked a significant milestone with the signing of a 24000 sq ft office space lease at Auro Orbit nestled within Hyderabads vibrant IT corridor of HITEC City This strategic deal with Infor India Private Limited underscores BuzzWorks ambition to redefine the modern workplace blending cuttingedge technology with sustainability and comfort Redefining the Urban Workspace Experience Situated on the 18th floor Auro Orbit is a marvel of modern design inspired by the Urban Forest theme The facility offers panoramic city views stateoftheart amenities and a thoughtfully curated environment that fosters creativity and collaboration With 416 desks meeting rooms and collaborative spaces BuzzWorks is setting a new standard for managed workspaces in Hyderabads thriving business district Reflecting Broader Market Trends Siddharth Verma General Manager at BuzzWorks highlights the broader implications of this deal Hyderabad witnessed 125 million sq ft of Grade A leasing in 2024 a 56 yearonyear increase driven by IT and Global Capability Centres Flexible workspaces accounted for 14 of this reflecting a growing shift from fixed assets to experiencedriven officeasaservice models This trend is reshaping the commercial real estate landscape with BuzzWorks at the forefront of innovation Strategic Growth and Vision Launched in 2019 BuzzWorks has rapidly expanded across major South Indian cities including Bengaluru Chennai Kochi and Trivandrum The brand now operates 8000 seats and plans to double this number in the next year with an ambitious target of 1 lakh seats by 2030 The recent Hyderabad lease is a key step in BuzzWorks strategy to scale its managed workspace portfolio to 1 million sq ft by FY2026 A Future Built on Flexibility and Innovation Nirupa Shankar Joint Managing Director of Brigade Enterprises Limited remarked We see growing demand for flexible workspaces and BuzzWorks has been wellreceived Our goal is to reach 1 lakh seats by the end of this decade As businesses increasingly prioritize agility collaboration and costefficiency BuzzWorks is setting new standards for workspace solutions in Indias dynamic real estate landscape

BuzzWorks signs 24,000 sq ft lease with Infor India in Hyderabad, expanding managed workspace footprint in HITEC City.

BuzzWorks Expands Footprint in Hyderabad with Major Lease to Infor India

<h2>A Bold Step Toward Urban Renewal</h2>
<p>Noida is on the cusp of a transformative era. Inspired by the successful redevelopment model pioneered in Mumbai, the Noida Authority has approved a new policy that promises to revitalize the city’s prime areas by replacing old, dilapidated EWS (Economically Weaker Section) flats with modern, spacious apartments. This visionary move is set to unlock vast tracts of valuable urban land, inject fresh energy into the real estate sector, and fulfill the dreams of thousands of homebuyers in Uttar Pradesh’s fastest-growing city.</p>
<h2>The Mumbai Model Comes to Noida</h2>
<p>Under the new policy, developers will be entrusted with demolishing outdated buildings and constructing new, larger homes for original allottees. In return, they will be permitted to sell additional units made possible by the increased Floor Area Ratio (FAR)—now raised from 1.5 to 3.5. “We have identified 4-5 buildings in a dilapidated state. RFPs will be floated for each structure separately,” explained a Noida Authority official. This approach not only ensures that existing residents are provided with upgraded living spaces but also paves the way for the creation of vibrant, modern communities in the heart of the city.</p>
<h2>A Win-Win for Developers and Homebuyers</h2>
<p>The policy’s twin focus—on improving living conditions for original allottees and generating commercial opportunities for developers—reflects a nuanced understanding of urban growth. “While the policy is a much-needed step toward opening up the prime land bank in the city centre, every project will come with its own challenges. The project must be commercially viable, as buyer preferences have evolved in recent times,” said Nikhil Hawelia, MD of Hawelia Group and Secretary of CREDAI (Western UP).</p>
<h2>Unlocking Potential in Thriving Sectors</h2>
<p>Sectors 27, 93, and 93A stand to benefit immensely from this initiative. “The Noida Authority’s decision can fulfill the dream of owning a home in these thriving sectors,” noted Yash Miglani, MD of Migsun Group. “Allotment of higher FAR and engaging co-developers in stalled projects will address the long-pending demand of stuck homebuyers and unlock immense potential for modern, vertical living spaces.”</p>
<h2>Addressing Stalled Projects and Homebuyer Aspirations</h2>
<p>The Noida Authority has also approved the introduction of co-developers in five stalled projects, a move expected to benefit over 5,000 customers awaiting possession of their homes. This is a critical step toward resolving the crisis of delayed projects, which has left 190,000 units—worth ₹1 lakh crore—stuck in Noida, Greater Noida, and Ghaziabad. In Greater Noida alone, at least 36 real estate projects are undergoing insolvency proceedings. The new policy empowers co-developers to step in, clear dues, and ensure project completion, offering much-needed relief to homebuyers and restoring confidence in the market.</p>
<h2>A Progressive Vision for Urban Living</h2>
<p>“The step marks a progressive move toward urban revitalization as it unlocks significant real estate potential, especially in the heart of the city,” said Salil Kumar, Director, Marketing and Business Management, CRC Group. “Redevelopment of old, dilapidated buildings with higher FAR, while improving existing structures and providing better facilities, will also generate more homeownership opportunities.”</p>
<p>As Noida embarks on this ambitious journey, it is setting a new standard for urban renewal—one that balances the needs of residents, developers, and the broader community, and positions the city as a beacon of inclusive, sustainable growth.</p>

A Bold Step Toward Urban Renewal Noida is on the cusp of a transformative era Inspired by the successful redevelopment model pioneered in Mumbai the Noida Authority has approved a new policy that promises to revitalize the citys prime areas by replacing old dilapidated EWS Economically Weaker Section flats with modern spacious apartments This visionary move is set to unlock vast tracts of valuable urban land inject fresh energy into the real estate sector and fulfill the dreams of thousands of homebuyers in Uttar Pradeshs fastestgrowing city The Mumbai Model Comes to Noida Under the new policy developers will be entrusted with demolishing outdated buildings and constructing new larger homes for original allottees In return they will be permitted to sell additional units made possible by the increased Floor Area Ratio FAR now raised from 15 to 35 We have identified 45 buildings in a dilapidated state RFPs will be floated for each structure separately explained a Noida Authority official This approach not only ensures that existing residents are provided with upgraded living spaces but also paves the way for the creation of vibrant modern communities in the heart of the city A WinWin for Developers and Homebuyers The policys twin focus on improving living conditions for original allottees and generating commercial opportunities for developers reflects a nuanced understanding of urban growth While the policy is a muchneeded step toward opening up the prime land bank in the city centre every project will come with its own challenges The project must be commercially viable as buyer preferences have evolved in recent times said Nikhil Hawelia MD of Hawelia Group and Secretary of CREDAI Western UP Unlocking Potential in Thriving Sectors Sectors 27 93 and 93A stand to benefit immensely from this initiative The Noida Authoritys decision can fulfill the dream of owning a home in these thriving sectors noted Yash Miglani MD of Migsun Group Allotment of higher FAR and engaging codevelopers in stalled projects will address the longpending demand of stuck homebuyers and unlock immense potential for modern vertical living spaces Addressing Stalled Projects and Homebuyer Aspirations The Noida Authority has also approved the introduction of codevelopers in five stalled projects a move expected to benefit over 5000 customers awaiting possession of their homes This is a critical step toward resolving the crisis of delayed projects which has left 190000 unitsworth 1 lakh crorestuck in Noida Greater Noida and Ghaziabad In Greater Noida alone at least 36 real estate projects are undergoing insolvency proceedings The new policy empowers codevelopers to step in clear dues and ensure project completion offering muchneeded relief to homebuyers and restoring confidence in the market A Progressive Vision for Urban Living The step marks a progressive move toward urban revitalization as it unlocks significant real estate potential especially in the heart of the city said Salil Kumar Director Marketing and Business Management CRC Group Redevelopment of old dilapidated buildings with higher FAR while improving existing structures and providing better facilities will also generate more homeownership opportunities As Noida embarks on this ambitious journey it is setting a new standard for urban renewalone that balances the needs of residents developers and the broader community and positions the city as a beacon of inclusive sustainable growth

Noida’s new policy replaces old EWS flats with modern homes, unlocking prime land and boosting real estate growth.

The Jewel of Hyderabad: SAS Crown Sets a New Standard in Luxury

A Towering Vision Takes Shape

Unmatched Opulence, Unparalleled Design

A Landmark of Connectivity and Convenience

A Legacy of Excellence

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Mumbai’s Real Estate Renaissance: Developers Embrace Buyer-Centric Strategies

BuzzWorks Expands Footprint in Hyderabad with Major Lease to Infor India

Noida’s Urban Renaissance: A New Dawn for Prime Real Estate

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